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The way things used to be, buying lingerie for your lady meant a ghastly trip to the department store where derisive stares made you feel like a deviant in the grips of a perverse panty fetish. boston market coupons $3 This humiliation was the impetus for a guy-friendly place where getting your lady something sexy was met with encouragement, not a raised eyebrow. This is the place we call Victoria’s Secret.
Although intimately associated with its sexy lingerie, today the retailer actually sells a wide range of women’s wear and beauty supplies. boston market coupons $3 It has 1,003 stores in operation, and each year it puts 400 million copies of its famed catalog through the mail. In 2006, sales reached the $5-billion mark, and its parent company, Limited Brands, hopes to double that figure by 2010 (we’re rooting for them; when Victoria’s Secret wins, we all win).
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1- Its founder jumped off the Golden Gate BridgeTired of the humiliation involved in trying to buy lingerie, Roy Raymund created Victoria’s Secret in 1977 by putting the first store at the Stanford Shopping Center in Palo Alto, boston market coupons $3 California. After opening a few other stores and launching the mail-order catalog, Raymond sold the company to Limited Brands in 1982 for a sizable paycheck.By 1993,
Limited made Victoria’s Secret a nationally recognized brand, while Raymond’s most recent business venture had ended in bankruptcy. He was last seen alive walking boston market coupons $3 toward the Golden Gate Bridge, and shortly thereafter his body washed up on the shores of Marin County. Investigators concluded he’d committed suicide by leaping off the bridge.
2- It is named after a notorious prudeSo who is Victoria? Since the first stores were designed to resemble Victorian boudoirs, the company’s namesake is England’s long-reigning 19th-century monarch, boston market coupons $3 Queen Victoria. She and husband Prince Albert played “hide the scepter” enough times to produce nine children before his unexpected death in 1861 threw her into a state of profound mourning that lasted until her own death 40 years later.
Despite this climate, fashions of the day included the corset, a sexually charged garment that embellished a woman’s curves above and below the waist. boston market coupons $3 So what, then, was the Queen’s secret? Was she a royal horndog? Did she love a carriage quickie? Was the prim former princess a party-girl, always shouting for Prince Albert to get out of the can and into her Very Sexy chiffon bloomers? We’ll never know. I suppose that’s why it’s a secret.
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